The Kibble Strings
November 24, 2009
To dogs, life is simple. They love you and are loyal because you feed them. That’s not to say they don’t enjoy the petting, playing, and being part of the family pack, but just try to distract them with a belly-rub or a game of fetch at dinner time and see what happens!
When thinking about your content marketing strategy, it’s important to realize that people aren’t really that different from dogs. They need sustenance, and chances are the more “meat” you provide in your content the more loyal they will be. If they know they can rely on you to provide content that offers value to them—information they need for their careers, or to improve their lives, or pointers to that information, then chances are they will come back for more.
When evaluating your marketing efforts, you should also take a dog mindset. Look for what is going to feed your business, conversions or sales leads, or contacts that build your brand (this means having measurement tools in place). Don’t pursue efforts just because there is a lot of buzz around them or everyone else is doing them.
There are lots of new tricks out there, but most old dogs know how to stay focused on what counts.
For more thoughts you may want to check out:
Check out: “Top Ten Reasons Why Your Content Marketing Strategy Fails” (http://twitthis.com/widy7g)
